Wake up Kick ass be kind repeat. The Kindness corporation

The future of work is Kind.

We’re experts in workplace kindness with a social mission to make work better for everyone.

The face of work is changing. It’s younger, more human and more complex.

Tension between old ways of working and emerging expectations are making work increasingly more complex.

Knowing how to adapt, lead, collaborate, innovate, relate, deliver successfully, and thrive in hybrid environments and the metaverse is hard. Navigating ‘waves’ like The Great Resignation, stress, anxiety, burnout, and make thriving even harder.

That’s where we come in. We help for-profit and non-profit organisations, and people just like you develop kindness as a core workplace competency, measure kindness as a KPI, stand out for excellence reimagine work and thrive.

Our Mission

To reimagine business
with Kindness

To create human-centric workplaces where every employee thrives

To inspire business practices that positively impact the planet

Our Work Makes Work Better.


The number of Americans who quit their jobs in January 2022, according to the U.S. Bureau of Labor Statistics.


The number of people who reported workplace burnout in 2021, according to a Visier study.


The number of people who say kindness in the workplace is important to them, according to our global research.

Kindness is essential, dynamic, disruptive, sometimes difficult – always transformational.

It seems counter-intuitive, but ‘Working Kind’ does what ‘Radical Transparency’ did for business culture twenty years ago. It asks us to explore a familiar concept through a new lens. To redefine kindness outside our assumptions of niceness, ease. To view it as the catalyst for human connection, thriving organisations and positive growth- the key to the future of work. 

We put kindness to work. We help organisations measure and develop kindness as a core competency and operationalise it at the DNA level to create healthy workplaces where people thrive, ideas are born and the triple bottom line soars.

Of business professionals believe businesses have a responsibility to look beyond profit and make a positive impact on society.

Greater profitability, thanks to lower absenteeism and less turnover.

Companies who have CEOs with a good character outperform “self-focused CEOs” by FIVE TIMES.

How kind is your business?

If you can’t answer this question, it’s time to rethink what you’re measuring.

Engagement and pulse surveys were designed for the old world of work. They give leaders a snapshot. We give them a mirror.

The Kindness Index™ measures and benchmarks the fundamental human competencies and elements that influence how we work. Things like intention, mindset, respect, trust, accountability, self-awareness, shared empathy, wellbeing, purpose, collaboration, ethos, alignment and authenticity. 

These are the elements C-Suite leaders need to understand in order to mitigate risk, reap the benefits of functional kindness and lead thriving organisations.

Leaders, start here

State of Kind Business Report 2021

The first annual global business report that focuses on the thriveability impact of Kindness.

Our research and data spanned multiple countries. This year, we focused on B-Corps, F500 and FTSE350 to understand their similarities and differences with regard to kindness. We also got a read on how these C-Suite leaders think about the role of kindness in business.

Then we focused on the employees. In partnership with Dynata™, we gathered insights from more than 2,000 people working in the U.S. and U.K. to understand how they feel about work and how organisational kindness differs between these two countries.

We’re sharing these insights with you with the intention of leaving you better. We’ve highlighted key business trends of 2021 to understand the possibilities for connecting, thriving and reimagining business with kindness, together in 2022.

Get kind. Click here. Read.

When it comes to Kindness, we’re obsessed, consumed- all in. It guides us and helps us recognise magnificent possibilities.

We live it in thought, word and action with the hope of leading many others to possibilities and inspiring a movement that helps us redefine work, together, for the next 100 years.

Manifesto for Working in the Metaverse

A manifesto for working in the metaverse

Matthew Ball says: “The Metaverse is a massively scaled and interoperable network of real-time rendered 3D virtual worlds which can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence, and with continuity of data, such as identity, history, entitlements, objects, communications, and payments.” If we had…

Is The Post Pandemic Workplace Any Better?

Is The Post Pandemic Workplace Any Better?

Is the post pandemic workplace any better? Are we moving forward with kindness, deeper purpose, and intelligent humility? Or, are we missing an historical opportunity?

Everyone deserves to thrive at work. The data shows we have work to do

Everyone deserves to thrive at work. The data shows we have work to do

New research found that work is the second-most-miserable activity- of 40 activities. “Only being sick in bed makes people less happy than working”. Everyone deserves to thrive and we can.

We are the sharp point of a movement that’s happening right now.

We are corporate veterans daring to reimagine business with Kindness.
Our work supports the people and organisations that are defining the future.

We’re leading a new business mindset for people and the planet.