Wake up Kick ass be kind repeat. The Kindness corporation

Work sucks for too many people.

We’re changing that.

There are 1 billion people on the planet working full-time. We’re a boutique executive advisory putting kindness to work to improve their human experience, supercharge performance and support organisations in being a force for good.

We work across three key areas to make work better.

Work can be a source of positivity. Getting out of the drudgery zone boils down to how we work and work together. It’s about our mindset, choices, behaviour, language and living those values that hang on the wall. That’s where we come in.

Develop: We help people develop the competencies they need to work with soul, live healthier, more fulfilling lives, and realise their best.

Measure and Advise: We help organisations measure kindness as a core KPI. Our Executive Advisory helps leaders understand their business through a powerful human lens, align meaningful insights to action and build healthy working cultures.

Certify: We’ve raised the bar for business excellence. We certify the rock star organisations who put kindness and humanity at the core of their organisations to elevate their brands.

Our Mission

Our Why for The Kindness Corporation is simple. We’re doing what we can to make work suck a lot less for the 1 billion humans on the planet who are working full-time by making kindness the default competency, value, behaviour, mindset, and habit of the working world.

The math is our motivator.

We’re all about creating vibrant, trust filled, workplaces, where people are healthy, valued, and motivated. Where people are encouraged to show up as their authentic selves. Where people are respected, engage without fear, create with purpose and experience more joy and fulfillment. Work can totally be like this.


The number of Americans who quit their jobs in January 2022, according to the U.S. Bureau of Labor Statistics.


The number of people who reported workplace burnout in 2021, according to a Visier study.


The number of business executives who reported at least one mental health issue in 2021.

Kindness is the essential human competency for high-performing organisations.

It’s been hiding in plain sight. Until now.

Of business professionals believe businesses have a responsibility to look beyond profit and make a positive impact on society.

Greater profitability, thanks to lower absenteeism and less turnover.

Companies who have CEOs with a good character outperform “self-focused CEOs” by FIVE TIMES.

How kind is your business?

Leaders of kick-ass organisations know the answer.

Organisational health and pulse surveys give leaders a sort of “meh” snapshot. We offer a mirror and a blueprint to better. We unlock the human insights you didn’t realise you needed and help you tune the dials.

The Kindness Index™ is an objective and subjective measure of the fundamental human skills, competencies and behaviours that influence how we feel, engage and work together. Run it solo or as a valuable companion to your existing surveys to take your organisation further

Our data-based SaaS based tool gives leaders a totally different way to think about their people, lead their organisations and take clear action that develops trust, unlocks creativity, boosts collaboration & innovation, mitigates risk, and creates high performing rock star organisations.

Leaders, start here

State of Kind Business Report 2021

The 1st annual business report focused on the impact of workplace kindness.

We parsed our 2021 research into three parts: leaders, employees and key trends.

We surveyed leaders of B-Corps, F500 and FTSE350. We were curious to understand their similarities and differences when it comes to workplace kindness. We also got a pretty solid read on how they think about the relationship between kindness and profitability.

The beefiest part of our research focused on employees. With the help of Dynata™, we gathered insights from more than 2,000 people working in the U.S. and U.K. We learned what motivates them, makes them jump ship, the value they place on workplace kindness and how they feel about some of the world’s biggest companies.

Finally, we highlighted key business trends of 2021 and connected the dots between what is and what is possible when it comes to work.

Get kind. Click here. Read.

When it comes to Kindness, we nerd out, obsess and go all in.

We live it in our thoughts, words and actions with the intention of inspiring a human movement that benefits people, the planet and redefines work, for the next 100 years.

weve gotten kindness wrong

We’ve gotten kindness wrong

Kindness in business is as logical as peanut butter and jelly. Butterfly collars and disco. Movies and popcorn. Labs and tennis balls. Perfectly paired as they are, kindness hasn’t made it onto the corporate main stage- yet…

#Workkind Kick Off. Oct 25th

Learn more. Join the community. Learn how to #workkind.

PIRATE Summit: Sept 6th. #RaiseYourself

Arrr me hearties! Magnus is speaking at the PIRATE Summit. Inspiring people to #workkind & create the Metaverse we want.

We’re the sharp point of a workplace movement that’s happening right now.

We’re infusing the corporate mindset with kindness to help people thrive and organisations realise their best.