State of Kind Business Report
The first and most comprehensive research on the impact of workplace kindness.
We parsed our research into three parts: leaders, employees and key trends.
We surveyed leaders of B-Corps, F500 and FTSE350. We were curious to understand their similarities and differences when it comes to workplace kindness. We also got a pretty solid read on how they think about the relationship between kindness and profitability.
The beefiest part of our research focused on employees. With the help of Dynata™, we gathered insights from more than 2,000 people working in the U.S. and U.K. We learned what motivates them, makes them jump ship, the value they place on workplace kindness and how they feel about some of the world’s biggest companies.
Finally, we highlighted key business trends of 2021 and connected the dots between what is and what is possible when it comes to work.