We Are You.

We understand the power of Kindness at work.

We’re well intended business rebels who spent decades working in the corporate world.

Our combined experience spans Digital Transformation, Sales, Corporate Strategy and Communications in F500, FTSE350, nonprofits and start-ups. What makes us different is this little twist. Kindness.

  • We understand how people work and work together are the ultimate predictors of organisational success, stability and growth.
  • We understand how organisations take their work into the world determines how well their brand will thrive today and into the future.
  • We’re raising the standard of work through actionable Kindness to lay the foundations for thriving business driven by intentional, pragmatic and responsible action.

Our Mission

To reimagine business
with Kindness

To create human-centric workplaces where every employee thrives

To inspire business practices that positively impact the planet

How This Whole Thing Started

The year before the pandemic, two business people, on two continents came together, united by one powerful mission: to reimagine business with Kindness. That mission became The Kindness Corporation™.

Hi! We’re Cole and Magnus, aka, “the two business people.”

We are architects of corporate strategy, implementation and experience who have cracked the code of Kind to transform the way the world works today and in the future.

We take a robust, data-driven approach to operationalising Kindness through awareness, choice and deliberate action. Our work offers leaders the insights they need to embed Kind practices that transform people, teams, workplaces and deliver real-world results for the triple bottom line.

Cole Baker-Bagwell

Co-Founder & Corporate Hippie

Cole is an accomplished business strategist, executive advisor, 30-year mindfulness practitioner and skilled workplace facilitator.

She is an expert on workplace kindness and the transformative effect it has on relationships, organisational growth, stability, and success. She led award winning teams working with the giants of Silicon Valley and Wall Street. Throughout her career, she learned the benefits of nurturing people- the soul of business.

She created Work Kind™ with the aim of teaching people how to develop kindness and mindfulness as core business competencies by sharing the knowledge, actionable practices and tools that help people thrive.

Magnus Wood

Co-Founder & Workplace Kindness Expert

Magnus comes from the worlds of global corporates and scrappy startups. Powered by the belief that the core role of a leader is to serve and create the environment for people to do their best-ever work, he is an executive advisor to kind and ambitious leaders.

He created the only book that supports everyone at every level to create more workplace kindness, The Kindness Code: Seven Steps to Unlock The Power of Kindness at Work.

Along with Cole, Magnus has created The Kindness Index™: the world’s first-ever global benchmark on workplace kindness. These unique insights, combined with practical advisory, Magnus brings to organisations who are focused on powering up their workplace kindness.

Magnus is also a forager, cook, gin-maker, yogi, father of two beautiful daughters, and lives on a houseboat down the river from London.

As Seen In