We’re well intended business rebels who spent decades working in the corporate world.
Our combined experience spans Digital Transformation, Sales, Corporate Strategy and Communications in F500, FTSE350, nonprofits and start-ups. What makes us different is this little twist. Kindness.
We live what we value.
This is who we are and what we stand for individually and collectively. Our values are the compass and litmus test for every choice we make.
KINDNESS
Leave everyone and everything better in every thought, word and action.
INTEGRITY
Whatever you do, do it for the purpose of serving other people, the planet and all beings.
CURIOSITY
Meet others and the world with the mindset and intention of learning together and discovering what is possible.
How This Whole Thing Started
The year before the pandemic, two businesspeople, on two continents came together, united by one powerful mission: to redefine work with kindness. That mission became The Kindness Corporation™.
Hi! We’re Cole and Magnus, aka, “the two businesspeople.”
We could use a lot of long winded, glamorous words to tell you, our story. But the simple truth is this. Suffering, passion, the willingness to challenge with good intent and our belief in humanity led us right here. After decades of working for large organisations that did more harm than good, we said, “Enough.” We decided to stop being angry and use our energy to create better.
We left our corporate careers and comfortable salaries. We dug deep and reflected on what we’d learned, what we knew and what we had to share that could possibly help someone else. We came up with a short list of the things we could do to make work better and we launched The Kindness Corporation.
We’ve spent years reading, collecting data, and scouring the research of people far smarter than us. What we learned led to one irrefutable conclusion. Kindness is an essential competency for healthy people and high performing organisations. It makes business better.
So, here we are. Two ordinary people, pushing the envelope, powered by a social mission to bring kindness into as many organisations as possible- to create a human movement that redefines this thing we call work.
We’re glad you’re here. We hope you’ll join us.
Cole Baker-Bagwell
Co-Founder & Corporate Hippie
Cole is an accomplished business strategist, executive advisor, 30-year mindfulness practitioner and skilled workplace facilitator.
She is an expert on workplace kindness and the transformative effect it has on relationships, organisational growth, stability, and success. She led award winning teams working with the giants of Silicon Valley and Wall Street. Throughout her career, she learned the benefits of nurturing people- the soul of business.
She created Work Kind™ with the aim of teaching people how to develop kindness and mindfulness as core business competencies by sharing the knowledge, actionable practices and tools that help people thrive.
Cole is a practicing yogi, proud Mom, neuroscience nerd and horse whisperer who loves to wander barefoot, and host dinner parties as often as possible. She lives in the Blue Ridge Mountains of North Carolina with her husband and fur babies.
Magnus Wood
Co-Founder & Workplace Kindness Expert
Magnus comes from the worlds of global corporates and scrappy startups. Powered by the belief that the core role of a leader is to serve and create the environment for people to do their best-ever work, he is an executive advisor to kind and ambitious leaders.
He created the only book that supports everyone at every level to create more workplace kindness, The Kindness Code: Seven Steps to Unlock The Power of Kindness at Work.
Along with Cole, Magnus has created The Kindness Index™: the world’s first-ever global benchmark on workplace kindness. These unique insights, combined with practical advisory, Magnus brings to organisations who are focused on powering up their workplace kindness.
Magnus is also a forager, cook, gin-maker, yogi, father of two beautiful daughters, and lives on a houseboat down the river from London.
As Seen In
