Hello. Thank you for reading my email.

I’m sure you’re here because you want your people to thrive.

Because when they do, when they feel they have a sense of purpose, that their work matters, and that they are part of a group of people who value their work, then the magic happens. They do their best-ever work, and the business you founded creates the outcomes and impacts you set out to achieve.

The HR and People leaders who know that their people produce all of the business outcomes they are looking for, and who are always looking for new and powerful ways like kindness to make this happen — they’re the exceptional ones.

I’m thinking that’s you because you’re reading this now. So, read on. I hope you like what you see, and I hope even more that we get the chance to talk.

Magnus Wood, Founder, The Kindness Corporation

Kindness at work isn’t about being “soft” or “nice”

Let’s get this one out of the way.

Workplace kindness is deliberate intention and daily action to leave everyone and everything better. It comes from a belief in “win-win”: my success is built on your success, and our success is built on everyone else’s. Kindness is how you conduct meetings, manage your team, work as a team, make decisions, and more. Kindness is a force multiplier of company culture. It generates positive business results and powerful impact.

We call this #WorkKind.

The ROI of workplace kindness is clear.

We’ve researched. We’ve worked with people at all levels in all kinds of organisations. And the evidence is overwhelming. A deliberate focus on kindness in the purpose, strategies, operating models, mindset, behaviours and practices produces positive people and business outcomes:

• Investments in workplace kindness create a positive financial return.
• We have research evidence and operational experience of 15 business benefits of kindness at work.
• And 12 ways it improves wellbeing.

How do improvements including increased: trust, wellbeing, engagement, teamwork, productivity, performance, innovation, DE&I, talent attraction & retention, return on salary… sound to you?

#WorkKind leads to better.

Are you one of the 10 8?

In 2023 we will certify 10 companies as kind. 2 are in progress. Is your company next?

In 2023 The Kindness Corporation will work with a maximum of 10 organisations and support them in fully leveraging the power of workplace kindness.

We are looking for exemplars of what it means to #WorkKind. We want to support those organisations to become stronger through kindness, and work with them to share their story to celebrate their work to #WorkKind which will inspire others.

Certification takes no more than 8 weeks and everyone is making the same investment of £5,000.