Hello. Thank you for reading my email.

I’m sure you’re here because you want your people to thrive.

Because when they do, when they feel they have a sense of purpose, that their work matters, and that they are part of a group of people who value their work, then the magic happens. They do their best-ever work, and the business you founded creates the outcomes and impacts you set out to achieve.

The HR and People leaders who know that their people produce all of the business outcomes they are looking for, and who are always looking for new and powerful ways like kindness to make this happen — they’re the exceptional ones.

I’m thinking that’s you because you’re reading this now. So, read on. I hope you like what you see, and I hope even more that we get the chance to talk.

Magnus Wood, Founder, The Kindness Corporation

Let’s talk

Kindness at work isn’t about being “soft” or “nice”

Let’s get this one out of the way.

Workplace kindness is deliberate intention and daily action to leave everyone and everything better. It comes from a belief in “win-win”: my success is built on your success, and our success is built on everyone else’s. Kindness is how you conduct meetings, manage your team, work as a team, make decisions, and more. Kindness is a force multiplier of company culture. It generates positive business results and powerful impact.

We call this #WorkKind.

Wake up Kick ass be kind repeat. The Kindness corporation

The ROI of workplace kindness is clear.

We’ve researched. We’ve worked with people at all levels in all kinds of organisations. And the evidence is overwhelming. A deliberate focus on kindness in the purpose, strategies, operating models, mindset, behaviours and practices produces positive people and business outcomes:

  • Investments in workplace kindness create a positive financial return.
  • We have research evidence and operational experience of 15 business benefits of kindness at work.
  • And 12 ways it improves wellbeing.

How do improvements including increased: trust, wellbeing, engagement, teamwork, productivity, performance, innovation, DE&I, talent attraction & retention, return on salary… sound to you?

#WorkKind leads to better.

Are you one of the 10 8?

In 2023 we will certify 10 companies as kind. 2 are in progress. Is your company next?

In 2023 The Kindness Corporation will work with a maximum of 10 organisations and support them in fully leveraging the power of workplace kindness.

We are looking for exemplars of what it means to #WorkKind. We want to support those organisations to become stronger through kindness, and work with them to share their story to celebrate their work to #WorkKind which will inspire others.

Certification takes no more than 8 weeks and everyone is making the same investment of £5,000.

Let’s talk about becoming a #WorkKind Certified Company
KCert Card

We train and workshop with individuals, teams and companies to help them #WorkKind. The most committed we measure, benchmark and certify as kind.

Smiling Man


Thrive, smile & create

We train and support people to work with kindness.

Kindness leads to better people and business outcomes:

  • Enhanced wellbeing & happiness
  • Less stress anxiety & poor mental health
  • Lower attrition & greater talent attraction
  • Work with more meaning, joy and purpose
  • Improved productivity and best-ever work
Join, learn & grow with your tribe. $200 for a year.


Respect, trust & perform

We help build teams that work with passion, focus, and together.

Kindness helps teams perform at their peak:

  • They trust each other
  • They like working with each other
  • They are diverse, creative and innovative
  • They can achieve more, in less time
  • They achieve outstanding results with even the most limited resources
We work in 3 stages with transparent pricing.
Two women working in an office with a well lit background smiling and discussing.


Thrive, grow, create impact

Tackle head-on the issues that workers are experiencing. Create the environment for people to thrive and create their best-ever work.

Every company can #WorkKind:

  • Super-charge purpose with kindness.
  • Keep and attract the best talent.
  • Create more positive outcomes for people, planet and profit.
We work in 6 stages with transparent pricing.

Work with us and you’ll be in good #WorkKind company.


Boehringer Ingelheim

Business in the Community

Careers Wales

Caution Your Blast



Ordnance Survey

The Scottish Government


UNC School of Medicine

WE Communications

How kind is your company?

Leaders who #WorkKind know the answer.

Organisational health and pulse surveys give leaders a sort of “meh” snapshot. We offer a mirror and a blueprint to better. We unlock the human insights you didn’t realise you needed and help you tune the dials.

The Kindness Index™ is an objective and subjective measure of the fundamental human skills, competencies and behaviours that influence how we feel, engage and work together. Run it solo or as a valuable companion to your existing surveys to take your organisation further

Our data-based SaaS based tool gives leaders a totally different way to think about their people, lead their organisations and take clear action that develops trust, unlocks creativity, boosts collaboration & innovation, mitigates risk, and creates high performing rock star organisations.

Start for free now by answering a few questions about your company. We’ll analyse the results, benchmark you and give you a view of your kindness force multipliers and where you need to do some work.

Leaders, start here

Learn how to surf the ‘waves’ or work and thrive

Join the #WorkKind Community.

Learn how to live better, be healthier and work with soul.

The #WorkKind Community is a weekly, good vibes, virtual, global gathering of people just like you, who want to live better and be healthier by learning how to surf the ‘waves’ of work with more skill.

You’ll learn how to live mindfully to boost your overall wellbeing. You’ll develop your kindness competency to help you meet the ‘waves’ of life and work with more intention, clarity and less stress.

The live, weekly facilitated sessions will help you develop a practical mindfulness practice, kind language and practices that will help you be more well in life and as you work.

We meet on Teams for one hour every Tuesday.

If you’ve read this far — it’s your tribe. Come join us.

Sign up to surf with us

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