Does work suck for you?

You’re here. Reading this. Maybe…

Your job is a long, dark road to nowhere and you feel stuck-too afraid to leave.

The word ‘Monday’ causes your heart to race and has you eating Tums by the handful.

You’ve realised that you want and deserve to live, feel and be better.

You’re not alone

Our research taught us that work sucks for too many people.

Overwhelming workloads are bogging us down.

Our mental health is heading in the wrong direction because we’re working without the skills we need to thrive.

1/3 of us would pull a Norma Rae and leave our jobs for a shorter work week. 1/3 would hang up our hats for an opportunity to grow and be more.

83% of us under 45 would say “Sayonara baby” to our companies to work for another that paid us less and did more social good.


Hi. We’re Cole and Magnus

Co-Founders of The Kindness Corporation

We spent decades in the corporate trenches. We don’t have all the answers, but we learned a lot along the way that helped us struggle less, work kind and live better. We’re here to share that good stuff with you.

We’ve worked for decent companies and companies so toxic they nearly killed us. Magnus used to wake up every workday wishing he hadn’t. Cole suffered from so much workplace stress in her 40’s that she nearly had a heart attack. (More on our backstories here).

Our Why for The Kindness Corporation is simple. We do what we do to make work suck a lot less for the 1 billion humans on the planet who are working full-time and create better for the generations that come after. We want to help people get more out of life and thrive wherever they work.

Jon Kabat-Zinn, Master of Mindfulness, says, “You can’t stop the waves, but you can learn how to surf.” We reckon that’s a pretty cool way to think about work.

You’ll spend roughly 11 whole years working during your lifetime. ‘Waves’ like miscommunication, deadlines, re-orgs, competing interests, overwhelming workloads, organisational changes, crappy bosses (and still more) will roll in. They’ll turn into big swells that will ripple across the rest of your world.

The difference between surviving and thriving at work is learning how to surf.

Learn how to live better, be healthier and work with soul.

The #workkind community is a weekly, good vibes, virtual, global gathering of people just like you, who want to live better and be healthier by learning how to surf the ‘waves’ of work with more skill.

You’ll learn how to live mindfully to boost your overall wellbeing. You’ll develop your kindness competency to help you meet the ‘waves’ of life and work with more intention, clarity and less stress.

The live, weekly facilitated sessions will help you develop a practical mindfulness practice, kind language and practices that will help you be more well in life and as you work.

The community meets for one hour every Tuesday, for 46 weeks.

Save your spot. The 2022-2023 learning cohort kicks off October 25th.

Bring yourself. Bring your team.

No titles. No last names. Just people working with soul.

Live Better

Better overall health
Lower stress and anxiety
Less overwhelm
More resilience
Higher emotional intelligence
Improve cognitive function
Increase focus, retention, creativity
Improve effectiveness

Work Better

Deeper emotional intelligence
Improved ability to adapt
Create higher levels of trust
Communicate with clarity and purpose
Work with more focus and balance
Improve productivity and effectiveness

Community Benefits:

  • A Year of Skills, Support and Kind Vibes.
    The $200 membership fee covers 46 sessions across 46 weeks. Plus access to the Work Kind™ alumni community.
  • Tuesday Community session.
    One hour of live learning with Cole and Magnus every week, interactive cohort discussion, breakouts, Q&As, tools and practices.
  • Teams is the place.
    Join the membership community on Teams, with access to downloadable tools and practices to support you and help you thrive throughout the week.
  • Join the movement to #workkind.
    As a community member you will receive a recognition badge to add to your resume and LinkedIn profile to show the world you’re creating the workplaces of the future.

Work the way you've always wanted.

Meet Your Surf Guides.

The story behind Work Kind™

Cole Baker-Bagwell

Some would say a Wall Street conference room is one of the most unlikely places on Earth to be inspired by kindness. But for me, it’s a testament to the magic we can realize by intentionally architecting spaces for one other to slow down, unfold, connect and work with shared purpose.

30 or so people, who were ordered to work together, shuffled into the room. There was no talking or eye contact. Instead, they did what was safe and opened their laptops to catch up on email, social media or to play Angry Birds. Quietly sequestered, their only goal was to get to the end of those hours and survive.

We’d come together to solve a series of complex problems in environments that managed $50 billion in financial trading every day. Their job was to keep those technical environments on the rails. Mine was to lead them to the right place.

At the start of the meeting, I made a choice. Instead of the usual introductions and agenda, I asked everyone to turn off their laptops and phones. We took a few deep breaths. Then, I said, “My intention is to leave you better. If you can agree to do the same, we will accomplish amazing things here today. We will fill these whiteboards with our best ideas, and we will leave here knowing exactly what to do.”

They hadn’t seen that coming. After the confusion wore off, the whole vibe shifted. Heads nodded. A few people even smiled. That room came alive with the sound of smart voices sharing ideas, debating, agreeing- collaborating. Everyone gave their best. When we left the conference room that day, the whiteboards were filled, we all knew what to do next. We agreed to work kind and because we did, we left each other better.

Magnus Wood

Working Kind. I’d been doing it all my corporate and startup career but I had simply never called it that. I’ve always believed that work is about showing up with your uniqueness, creating great work, and making a positive impact. Yet, for too long in my career and for the people around me, work simply wasn’t like that. Everyone I knew in my advertising and marketing career were stressed, anxious and overwhelmed most of the time. The companies I worked in felt they were battling just to stand still. Scarcity, struggling to grow, and unhappiness seemed to be the way work is.

Work Kind™ is nothing less than a revolution at work. It is working in ways that give us joy, meaning and self expression. It is thriving, laughing and growing in our teams. And it is every organisation making its unique positive impact on the world.

Yes, Work Kind™ is a community and a course. More importantly — it is a way of life.

Magnus Wood. Chief Kindness Officer, Author, Houseboat Dweller.